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Switch To Natural Organic Fabric – GI Kashmir Pashmina

Reasons For Switching To Natural Fabric GI Kashmir Pashmina.

There are several reasons for switching to sustainable products in fashion and clothing industry. Enough good reasons are available while making switch to natural fabric GI Kashmir pashmina.

Social consciousness — ethical treatment of animals, protecting natural resources — is a big motivator. People are getting more concerned and active about the environment and animal friendly products. For example, according to the Bank Development Canada (BDC) 2013 report. The Business Development Report of BDC year 2013 states, “Three major phenomena are profoundly altering Canada’s commercial – landscape – advances in technology, changing demographics, and the 2007-08 global recession – providing fertile ground for the emergence of new consumer behaviors”, The Report has mentioned five emerging Canadian consumer behavior and one of them is ‘Health Manic’. This report also states than people are ready to pay extra money if they find their product eco-friendly or natural.

“Project GI Kashmir Pashmina”

As per the report of World Business Council for Sustainable Development (WBCDS) which includes top corporate companies like Coco-Cola, KPMG, P&G states, “There are now clear signs that consumption issues are increasingly of central concern to business…….”Leading businesses of the future will be those whose core business directly addresses global challenges……seeking to define its role in tomorrow’s society” to adapt “sustainable products” and “sustainable life style”.

As per the Nielsen online global survey in 2015, it was found that the customers are ready to pay extra for sustainable offering. It was found that the rise in the percentage of respondents aged 15 – 20, also known as Generation Z, who are willing to pay more for products and services that come from companies who are committed to positive social and environmental impact was also strong—up from 55% in 2014 to 72% in 2015.

Solomon International has kept all these consideration in front and started working on the Project which we call “Project GI Kashmir Pashmina”.  As per the research by universities it is found that with the increase in middle class group and more money in vast population has created excellent market for luxurious product in which Cashmere is on the top. So bringing real Kashmiri Pashmina ,which is at the top of list of all luxurious fibers/products on the earth, in the general international market, which was confined to the elite and rich class of the world.

Reasons For Switching Your Brands and Thinking

1- Natural fiber clothing is made from natural materials that have been used to make clothing for thousands of years.

2- Synthetic fabrics could be considered plastic fabric as it requires a numerous chemicals and solvents to create any type of synthetic fabric.

3- Natural fiber Kashmir Pashmina is world’s most luxurious and thinnest fiber and it’s fabric is most insulation fabric with amazing medical benefits especially for orthopedic patients.

4- GI Kashmir Pashmina is allergic proof , non toxic and animal friendly.The fiber collection is totally different from other wool fiber collection. As a delicate fiber, genuine pashmina fiber is obtained through combing process not by sheaving of the goat.

 Natural fiber clothing has a “natural” vibration

Do you remember from biology class that the atoms making up anything are always vibrating? Everything has a unique vibration. From each organ in your body to the chair in which you are sitting, everything resonates with a specific frequency.  Bruce Tainio, who build the first frequency monitor, found that a higher vibration correlates to better health – a concept that has been accepted for thousands of years in Chinese medicine. The idea of supporting the body’s vibration has been around for thousands of years in Eastern medicine, although it is newer in the Western world. Some people misinterpret this concept of vibrational medicine as woo-woo or a religious concept. It is neither – this is purely biology, and a biology that we are learning more and more about as our measurement technology improves. 

So it makes sense that our body “asks” for the more natural vibration of natural fibers rather than synthetic fibers.

Know more about the qualities of GI Kashmir Pashmina visit at http://nopr.niscair.res.in/bitstream/123456789/282/1/JIPR%2012(6)%20(2007)%20581-588%20.pdf

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The Fabric of International Treaties

The Fabric of International Treaties

Treaty of Amritsar

The Treaty of Amritsar was signed on 16 March 1846. It formalized the arrangements in the Treaty of Lahore between the British East India Company and Gulab Singh Dogra after the First Anglo-Sikh War. By Article 1 of the treaty, Gulab Singh acquired “all the hilly or mountainous country. With its dependencies situated to the eastward of the River Indus and the westward of the River Ravi including Chamba and excluding Lahul. Being part of the territories ceded to the British Government by the Lahore State according to the provisions of Article IV of the Treaty of Lahore, dated 9th March, 1846.” Under Article 3, Gulab Singh was to pay 75 lakhs (7.5 million) of Nanak Shahi rupees (the ruling currency of the Sikh Empire) to the British Government, along with other annual tributes. The Treaty of Amritsar marked the beginning of Dogra rule in the state of Jammu and Kashmir.

Article 10 of the treaty speaks- “Maharajah Gulab Singh acknowledges the supremacy of the British Government and will in token of such supremacy present annually to the British Government one horse, twelve shawl goats of approved breed (six male and six female) and three pairs of Cashmere shawls.”

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Kashmir Pashmina: The Fabric of Royals

Pashmina: The Fabric of Royals

From Napolean Bonaparte to Nikolai Demidov: Vogue of Pashmina in Europe, Russia and Beyond.

It is believed that the Western women particularly had developed a romantic rapport with the Kashmiri Shawls. From Kings to explorers everybody had to ensure that on returning home, the Pashmina Shawls is brought as a present for their beloveds.

The Pashmina came into the limelight in Europe during the reign of Napoleon. In 1798, Bonaparte successfully attacked Egypt, at that time part of the Turkish Empire was under Selim III. Among the booty gathered from Turkish janissaries were Kashmir shawls, which were adopted by delighted French court ladies and became high fashion. The Empress Josephine, ever extravagant, is said to have owned as many as sixty Kashmiri shawls. Not only was the shawl high fashion, but its high cost made it a status symbol, and its exotic origin and design fed into nineteenth-century romantic enthusiasm for all things Oriental.

Europe & Pashmina

In the nineteenth century, shawl design in Kashmir received a powerful external stimulus and change of course when European attention impinged upon local tastes.

Kashmir had long since captured the imagination and wonder of European travelers and this proved the case with Napoleon Bonaparte when he made his journey to the East. Napoleon showered Empress Josephine, his wife, with all the love and adoration you could and often brought timeless pieces of art and fashion on his return from his long and epic journeys across the orient. In one such display we can see Empress Josephine depicted in a portrait wearing a beautiful and extravagant Kashmir shawl dotted with the beautiful and timeless motifs from the epic land of Kashmir. Empress Josephine:

Likewise, the super-wealthy of European gentry was also had a penchant for expressing their love with the gift of Kashmir Paisley shawls from the beautiful and respected land in the East. Nikolai Demidov, a wealthy Russian who dominated the mines and foundries of the Urals region in Russia was very fond of expressing his undying love to his wife, Yelizaveta Demidova (1779-1818). Yelizaveta who was a baroness no less had developed an exquisite taste for timeless fashion and made sure that her husband in expressing his chivalrous and unbridled passion give her nothing but Kashmir Paisley shawls embroidered with the most beautiful and timeless motifs. Yelizaveta Demidova:

 

Nobel Families and Kashmir Pashmina.

As Europeans expanded commerce and colonies in Asia, aspiring wives of newly rich industrialists followed the style of their aristocratic sisters, and shawls became essential items of dress. Supply could not meet demand, and European manufacturers hastened to share this lucrative market. Not only did they strive to copy styles of Kashmir, but also to modify designs for European tastes. Eventually, they also sent designs to Kashmir to be woven and then returned to Europe for sale.

During the early parts of 19th century, the shawls industry in Kashmir skyrocketed with exports – from United Kingdom to France to the far East as Russia. In those times, the Pashmina Industry was providing the livelihood to more than one hundred thousand employees. But that was the year 1822, we are talking about, unfortunately in the present scenario – due to the industrialization – there have remained only a handful of artisans who try to melt their hands on the craft of their ancestors.